In 2020, the vast majority of Generation Z and Millennials respondents in the United States, at 82 percent, stated that they watched user-generated short-form daily. This was an increase of 11 percent from the previous year, when the share was at 71 percent. Long-form TV experienced the highest increase in daily users, counting ten percent of respondents in 2019 and 52 percent in 2020.
Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form
Gen-Z and Millennials who watch mobile video daily
Supplementary notes
- Gen Z are defined as 13-23 year olds and Millennials are defined as 24-35 year olds.
User-Generated Short Form: less than 10 minutes in length and created by people you know.
Long-Form TV: full length shows of 10 minutes or more.
Short-Form Premium Video: short shows or video of 10 minutes or less.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
National Research Group, & Snap Inc.. (July 1, 2020). Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
National Research Group, und Snap Inc.. "Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form." Chart. July 1, 2020. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
National Research Group, Snap Inc.. (2020). Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
National Research Group, and Snap Inc.. "Share of Generation Z and Millennials Who Watch Mobile Video Daily in The United States from 2019 to 2020, by Video Form." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
National Research Group & Snap Inc., Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form Statista, https://www.statista.com/statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/ (last visited December 04, 2024)
Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form [Graph], National Research Group, & Snap Inc., July 1, 2020. [Online]. Available: https://www.statista.com/statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
